Promoting the attractiveness of peri urban residential areas through public transport services: the strategy of French real estate professionals - CY : Art & Humanités Access content directly
Conference Poster Year : 2022

Promoting the attractiveness of peri urban residential areas through public transport services: the strategy of French real estate professionals

Abstract

Limiting urban sprawl has been a key challenge for European metropolises for several years. It aims to both structure periurban living and manage periurban mobilities through sustainable policies. The presence of a railway station in periurban areas is at the hearth of territorial strategies. It concerns three types of stakeholders: public and private stakeholders, and individuals. This paper explores the strategy of one of them: the French real estate professionals. It shows that these agents include the principles of territorial sustainable challenges in their promotion marketing to some degree. They are aware that a railway station provides a useful asset to highlight the residential attractiveness of a periurban area. However, they adopt a cautious strategy since the station may be considered as a source of nuisance by future buyers.
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Dates and versions

halshs-03884848 , version 1 (05-12-2022)

Identifiers

  • HAL Id : halshs-03884848 , version 1

Cite

Sophie Hasiak. Promoting the attractiveness of peri urban residential areas through public transport services: the strategy of French real estate professionals. Transport Research Arena (TRA), Nov 2022, Lisbonne (PO), Portugal. ⟨halshs-03884848⟩
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