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Brand-sex as a primary category in brand categorization process
Denis Darpy
,
Salim Azar
The 4th thought leaders international conference on brand management, Apr 2008, Birmingham, Royaume-Uni
Conference papers
hal-01517060v1
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Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
Salim Azar
,
Joana César Machado
,
Leonor Vacas-De-Carvalho
,
Ana Mendes
Journal articles
hal-03065869v1
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Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands
Salim Azar
,
Isabelle Aimé
,
Isabelle Ulrich
Journal articles
hal-03065870v1
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Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects
Leonor Vacas de Carvalho
,
Salim Azar
,
Joana Cesar Machado
Journal articles
hal-03065885v1
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Toward an understanding of brand sexual associations
Salim Azar
Journal articles
hal-03065868v1
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Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Joana César Machado
,
Leonor Vacas-De-Carvalho
,
Salim Azar
,
Ana Raquel André
,
Barbara Pires dos Santos
Journal articles
hal-03065877v1
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Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands
Isabelle Ulrich
,
Salim Azar
,
Isabelle Aimé
Journal articles
hal-03065882v1
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New perspectives for brand categorization process: the case of brand-sex
Denis Darpy
,
Salim Azar
37th EMAC Conference, May 2008, Brighton, United Kingdom
Conference papers
hal-01517090v1
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Exploring brand masculine patterns: moving beyond monolithic masculinity
Salim Azar
Journal articles
hal-03065867v1
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