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authFullName_s : Joana Cesar Machado

Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects

Leonor Vacas de Carvalho , Salim Azar , Joana Cesar Machado
Journal of Marketing Management, 2020, 36 (11-12), pp.1125-1152. ⟨10.1080/0267257X.2020.1740293⟩
Journal articles hal-03065885v1