@article{vacasdecarvalho:hal-03065885, TITLE = {{Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects}}, AUTHOR = {Vacas de Carvalho, Leonor and Azar, Salim and Machado, Joana Cesar}, URL = {https://cyu.hal.science/hal-03065885}, JOURNAL = {{Journal of Marketing Management}}, PUBLISHER = {{Westburn Publishers}}, VOLUME = {36}, NUMBER = {11-12}, PAGES = {1125-1152}, YEAR = {2020}, MONTH = Jul, DOI = {10.1080/0267257X.2020.1740293}, KEYWORDS = {Brand gender ; SNSs ; brand loyalty ; brand love ; Facebook brand page}, HAL_ID = {hal-03065885}, HAL_VERSION = {v1}, }