Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept - CY Cergy Paris Université
Journal Articles Journal of retailing and consumer services Year : 2017

Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez
Aîda Mimouni-Chaabane
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Théorie économique, modélisation et applications

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Economics and Finance

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https://cyu.hal.science/hal-02980312

Submitted on : Tuesday, October 27, 2020-2:36:02 PM

Last modification on : Tuesday, June 4, 2024-2:56:46 PM

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hal-02980312 , version 1 (27-10-2020)

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Virginie Pez, Aîda Mimouni-Chaabane. Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept. Journal of retailing and consumer services, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩. ⟨hal-02980312⟩

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