%0 Journal Article %T Toward an understanding of brand sexual associations %+ Théorie économique, modélisation et applications (THEMA) %A Azar, Salim, L. %< sans comité de lecture %@ 1061-0421 %J Journal of Product and Brand Management %I Emerald %V 1 %P 43-56 %8 2015-12-31 %D 2015 %Z Humanities and Social Sciences/Economics and FinanceJournal articles %G English %L hal-02980005 %U https://cyu.hal.science/hal-02980005 %~ SHS %~ CNRS %~ UNIV-CERGY %~ AO-ECONOMIE %~ THEMA-UMR8184 %~ CY-TECH-SM