@article{azar:hal-02980005, TITLE = {{Toward an understanding of brand sexual associations}}, AUTHOR = {Azar, Salim L.}, URL = {https://cyu.hal.science/hal-02980005}, JOURNAL = {{Journal of Product and Brand Management}}, PUBLISHER = {{Emerald}}, VOLUME = {1}, PAGES = {43-56}, YEAR = {2015}, MONTH = Dec, HAL_ID = {hal-02980005}, HAL_VERSION = {v1}, }