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Journal Articles Management Science Year : 2012

The advertising mix for a search good

S. Anderson
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hal-02978391 , version 1 (26-10-2020)

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S. Anderson, Régis Renault. The advertising mix for a search good. Management Science, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩. ⟨hal-02978391⟩
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