Journal Articles
Management Science
Year : 2012
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https://cyu.hal.science/hal-02978391
Submitted on : Monday, October 26, 2020-1:53:41 PM
Last modification on : Thursday, February 1, 2024-2:21:09 PM
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S. Anderson, Régis Renault. The advertising mix for a search good. Management Science, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩. ⟨hal-02978391⟩
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